![]() ![]() ![]() ![]() There are still plenty of Mac users who don't like the touchscreen iPhone but prefers the buttons, email security and battery life of a BlackBerry. Nevertheless, you might say that having BlackBerry Desktop Software for Mac is not going to have a significant impact on consumers, since those who are using a Macintosh probably have an iPhone, and those who have a BlackBerry probably don't have a Mac. Having a big market share doesn't always translate to big profits. I have a suspicion that RIM is trying to slow down the momentum of its rival offering, the Apple iPhone.Īnd why target the iPhone when there are so many other smartphones out there, you might ask? Well, just look at this report that highlights the fact that despite having only 3% of the world's market share, Apple and RIM have an estimated combined 35% of the world's operating revenue. It is an announcement that few envisaged or even contemplated.īut for Macintosh users with BlackBerry phones, the announcement that Research in Motion (RIM) will be releasing a BlackBerry Desktop Software for Mac must be music to their ears!Ĭurrently, if you are a Mac user who owns a BlackBerry phone, you can only sync your device with your computer using third-party software, like PocketMac or MarkSpace's Missing Sync for BlackBerry.Ĭome September, with the BlackBerry Desktop Software for Mac, you will be able to sync your iTunes playlist, calendars, contacts, as well as add and remove applications, and back up or update software in your BlackBerry phone with a Mac.īut why the sudden change of heart from the Canadian company? ![]()
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